Market Update — February 2026
February 2026
Market
Update.
Scottsdale & Paradise Valley Real Estate
Spring arrived early. SFR closings in Scottsdale jumped 41% from January to February, Paradise Valley posted $226.8M in total sales volume, and average prices moved sharply higher across both markets. Here is what the data shows and what it means heading into peak season.
— Anne Sostman, February 2026
February 2026 ARMLS Data
Scottsdale & Paradise Valley
All Dwelling Types
Year-Over-Year Comparison
Published by Anne Sostman
Market Overview
Spring Acceleration
Is Already Here.
February answered January’s question. Scottsdale SFR closings jumped 41% month over month — from 273 in January to 386 in February — and came in 4% ahead of February 2025. Average sale price reached $1,778,701, up 21% year over year. Total SFR sales volume hit $686M, a 26% increase from the prior year. The buyers who were under contract in January closed in February, and the market moved with them.
Paradise Valley’s February was genuinely strong. Thirty-three SFR closings at an average of $6,873,436 produced $226.8M in total volume — up 41% year over year. Unlike January, where a small number of transactions skewed the average significantly, February’s volume reflects broader market depth at the high end. This is a functioning luxury market, not a statistical anomaly.
By Market
Scottsdale vs.
Paradise Valley.
Both markets moved higher in February but the story in each is different. Here is how the data breaks down.
| Scottsdale
Volume Up.
Prices Up. Season On. Scottsdale’s SFR market accelerated sharply in February. Closings rose 41% from January, pricing jumped 21% year over year, and total volume hit $686M. The attached and condo segments told a softer story townhouse closings fell 14%, apartment closings dropped 26% but the single family market, where the luxury buyer is concentrated, performed well above the prior year on every meaningful metric.
SFR active listings: 2,263 (up 7% YOY)
SFR sold: 386 (up 4% YOY, up 41% vs January)
Avg SFR sale price: $1,778,701 (up 21% YOY)
SFR total volume: $686M (up 26% YOY)
New SFR listings: 637 (up 6% YOY) | Under contract: 396 (down 4%)
|
Paradise Valley
Strong Volume.
Genuine Depth. February’s Paradise Valley results reflect real market activity, not a composition anomaly. Thirty-three SFR closings at $6.87M average produced $226.8M in volume, a 41% increase year over year. Pricing rose 33%, supported by transaction count rather than distorted by it. The one note of caution: under contract fell 30% year over year, which means March closings may moderate. Current results are strong; the forward pipeline warrants attention.
SFR active listings: 288 (up 4% YOY)
SFR sold: 33 (up 6% YOY)
Avg SFR sale price: $6,873,436 (up 33% YOY)
Total SFR volume: $226.8M (up 41% YOY)
New SFR listings: 70 (up 2% YOY) | Under contract: 28 (down 30%)
|
What This Means
For Sellers and
Buyers.
February’s data has different implications depending on which side of the transaction you are on. Here is the direct read.
| For Sellers
The Market Is
Rewarding Preparation. A 21% jump in average sale price is not the market giving sellers a free pass it reflects what happens when well-prepared homes meet motivated buyers. Inventory is expanding alongside prices, which means the gap between homes that show well and homes that do not is wider than the headline numbers suggest. Sellers entering March need to be ready on day one. The spring buyer is already active and already informed.
Prices are up 21% YOY but buyers are comparing every option in the market
Inventory is rising more competition for buyer attention entering March
Homes that launched correctly in February closed well that window is still open
Off-market options remain available through the Private Client Network
|
For Buyers
The Window
Is Still Open. February’s under contract figures pulled back slightly in Scottsdale and more notably in Paradise Valley, which means March inventory will carry some homes that did not move this month. That creates real opportunity for buyers who are ready to act not from a position of waiting out the market, but from a position of being prepared while others hesitate. Prices are rising. The leverage available now will not be available in April.
PV under contract down 30% some inventory will carry into March
Scottsdale SFR active inventory up 7% more options than a year ago
Prices moved 21% higher YOY the cost of waiting is already visible
Off-market access through the Private Client Network for properties not yet listed
|
Looking Ahead
What to Watch
in March.
Four indicators that will define whether February’s acceleration holds or shifts as peak season arrives.
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