Seller’s Guide — Sands East and Sands East Two
By Anne Sostman | The Scottsdale Agent | License SA718853000
Sands East and Sands East Two
Seller’s Guide.
Sands East and Sands East Two Real Estate · South Scottsdale / Old Town
What the market requires. What buyers expect. And how to position a Sands East property for the outcome it deserves. Sands East and Sands East Two are among the most architecturally distinctive townhome communities in the 85251 corridor, originally built as semi custom homes for Motorola executives in the late 1960s. These are not typical production townhomes. They are solid slump block construction homes with character, generous floor plans, and a location that places you minutes from Old Town Scottsdale.
— Anne Sostman, The Scottsdale Agent
South Scottsdale Specialist
Mid Century Architectural Community
Pricing · Preparation · Negotiation
Off Market Access Available
Published by Anne Sostman
The Honest Picture
Sands East Offers Something Most
Townhome Communities Cannot.
Sands East and Sands East Two were originally developed as semi custom homes with E.T. Wright designed mid century modern architecture and solid slump block construction. The floor plans range from compact two bedroom layouts to expansive 3,300 square foot multi level homes with vaulted ceilings, rooftop decks, and formal dining rooms. This is not a cookie cutter community.
That architectural distinction creates both opportunity and complexity for sellers. The buyers who target Sands East are often specifically seeking this product type. They appreciate the construction quality, the floor plan variety, and the mid century character. But they also compare aggressively against the single family homes and newer townhome developments in the same price range. Positioning requires precision.
The Guide
10 Sections from Buyer Psychology to Close.
Each section covers a specific stage of the selling process, written for the Sands East and Sands East Two market specifically.
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Section 01 — Understanding Your Buyer
The Sands East and Sands East Two Buyer
The Design Conscious Buyer. This buyer is specifically seeking mid century architecture with character and construction quality. They have likely looked at and rejected newer production townhomes because of the generic finishes and thin construction. They value the slump block walls, the oversized garages, the vaulted ceilings, and the opportunity to renovate a solid structure into something exceptional. They will pay a premium for the right bones. The Design Conscious Buyer. This buyer is specifically seeking mid century architecture with character and construction quality. They have likely looked at and rejected newer production townhomes because of the generic finishes and thin construction. They value the slump block walls, the oversized garages, the vaulted ceilings, and the opportunity to renovate a solid structure into something exceptional. They will pay a premium for the right bones. The Young Professional or Couple. Drawn by the proximity to Old Town and the ability to own a home with a private yard and garage at a price point below the single family market. They want move in ready condition and will compare your property against every other townhome and condo in the 85251 zip code. Presentation and condition are decisive at this level. The Seasonal or Investment Buyer. Sands East’s proximity to Old Town and its community amenities make it attractive for lock and leave seasonal use or rental investment. These buyers evaluate based on carrying costs, rental potential, and ease of management. They typically prefer the smaller floor plans that generate the strongest per square foot rental returns.
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Section 02 — Pricing Strategy
Pricing in Sands East and Sands East Two
Pricing in Sands East is more complex than in most townhome communities because the floor plan variety is so wide. A two bedroom patio home and a four bedroom multi level residence in the same community are fundamentally different products with fundamentally different buyer pools and fundamentally different price expectations. The renovation spread is significant. An original condition Sands East home with its 1968 finishes may trade at $400K to $500K depending on size. The same floor plan with a thoughtful modern renovation that respects the mid century character can command $700K to $850K or more. That is a compelling return for sellers who have invested wisely, but it also means that partially updated homes face the most difficult pricing challenge. Sands East has a loyal following but a limited buyer pool at any given time. Unlike the broader single family market where dozens of buyers are competing, the pool of buyers specifically seeking a mid century townhome with character is smaller and more selective. Price accurately and they will find you. Overprice and you will wait longer than in higher traffic submarkets. Your agent needs to understand not just Sands East comparables but also how your property competes against single family homes at the same price point. A buyer spending $700K in Sands East could buy a single family home in Park Scottsdale or Scottsdale Estates. Your listing must clearly articulate why this product is the better choice for that buyer.
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Section 03 — Preparation
Preparation Standard for This Market
Sands East buyers expect a property that either honors the mid century architecture with a thoughtful renovation or presents honestly as a project opportunity priced accordingly. The worst outcome is a home that falls in between: partially updated with choices that fight the original architecture rather than complement it. If your home is renovated, lean into what makes Sands East distinctive. The slump block walls, the vaulted ceilings, the oversized windows, and the indoor outdoor flow. These are features, not limitations. A renovation that works with the architecture rather than against it will photograph better, show better, and sell faster. If your home is in original or lightly updated condition, presentation still matters. Clean, decluttered, and well lit spaces allow the buyer to see the potential. Dark, cluttered rooms with dated furniture make the space feel small and tired. Help the buyer see what this home could become.
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Section 04 — Marketing
Marketing That Reaches the Right Buyer
Sands East properties require marketing that tells a story. This is not a generic townhome in South Scottsdale. This is a mid century modern community with executive pedigree, solid construction, and a location that puts you minutes from Old Town. That narrative needs to run through every touchpoint: the listing copy, the photography, the social media positioning, and the agent to agent outreach. Professional photography should emphasize the architectural details that set Sands East apart. Vaulted ceilings, exposed slump block accent walls, oversized windows, and the indoor outdoor living areas that these homes were designed around. Lead with the features that make this community different from everything else in the corridor. For the larger, higher priced units, video walkthroughs and targeted campaigns to California and design conscious buyer markets will reach the relocating buyer who specifically values mid century architecture.
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Section 05 — What Stalls a Listing
Why Sands East and Sands East Two Listings Stall
Pricing as single family when the product is attached. Regardless of construction quality and floor plan size, Sands East is a townhome community. Pricing must account for the attached product perception even when the home itself lives like a detached single family residence. Renovation choices that fight the architecture. A Tuscan kitchen in a mid century slump block home creates a visual conflict that sophisticated buyers notice immediately. Renovations that complement the original architecture command stronger premiums than those that ignore it. Ignoring the competitive set. A Sands East home priced at $700K competes not just with other Sands East listings but with single family homes in Scottsdale Estates and Park Scottsdale at the same price point. If your listing does not articulate its advantages clearly, the buyer will choose the detached alternative. Deferred community maintenance. Common area condition, pool maintenance, and landscape quality affect the first impression before the buyer sees your unit. If the community presentation is not strong, your agent needs to address it through photography and showing strategy. Underestimating the niche buyer. The mid century design buyer is informed, specific, and patient. They know what they want and they will wait for it. Your listing needs to speak directly to that buyer rather than trying to appeal to everyone.
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Section 06 — Timing
Timing and Seasonality
Sands East follows the broader South Scottsdale seasonal pattern with peak activity from January through April. The seasonal buyer window is particularly relevant because Sands East attracts snowbird and second home buyers who are physically present in the Valley during these months and making purchase decisions based on in person visits. The design conscious buyer pool remains active year round but at lower volume during summer months. Fall can be productive for sellers who missed the spring window, particularly for unique or highly renovated units that stand out in a thinner inventory environment.
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Section 07 — Negotiation
Negotiation in This Neighborhood
Negotiation in Sands East tends to be more considered than in higher volume submarkets. The buyer pool is more selective, offers may take longer to materialize, but the buyers who do engage are typically serious and well informed. They know the community, they know the comparables, and they know what they are willing to pay. The inspection phase requires particular attention. Late 1960s construction commonly presents with aging plumbing connections, electrical panel capacity limitations, and HVAC efficiency concerns. A pre listing inspection that identifies and addresses the major items will strengthen your negotiating position considerably.
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Section 08 — The Appraisal
The Appraisal in Sands East and Sands East Two
Appraisals in Sands East can be challenging because of the wide variety of floor plans and renovation levels within the community. An appraiser may struggle to find directly comparable sales for a fully renovated 3,300 square foot multi level unit because so few exist. Your agent should prepare a comprehensive appraisal support package that includes detailed renovation documentation, cost analysis, and comparable sales from adjacent communities where similar renovation premiums have been achieved. Proactive appraiser support is not optional in this community.
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Section 09 — Closing
Closing Timeline and What to Expect
A typical Sands East transaction runs 30 to 45 days for financed buyers and 14 to 21 days for cash. HOA document delivery is required and should be ordered immediately upon mutual acceptance to avoid timeline delays. Sellers should be aware that Sands East and Sands East Two operate under separate HOA structures with different fee schedules and governing documents. Ensure your agent is providing the correct community documents for your specific unit.
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Section 10 — Market Update
Current Market Conditions
Market conditions in Sands East and Sands East Two and the broader South Scottsdale area shift regularly. For the most current data on pricing trends, days on market, and inventory levels, see the full report.
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Frequently Asked Questions
Selling in Sands East and Sands East Two FAQ.
The questions Sands East and Sands East Two sellers ask most, answered directly.
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What is the difference between Sands East and Sands East Two?
Sands East and Sands East Two are adjacent communities with similar architectural styles but separate HOA structures, different fee schedules, and slightly different floor plan offerings. Both share the mid century character and proximity to Old Town but each operates independently.
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How does the slump block construction affect value?
Slump block construction is a premium feature, not a limitation. These walls are thicker, more insulating, and more durable than standard frame construction. Buyers who understand the product appreciate this and it commands a measurable premium over comparable frame built townhomes.
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Does the mid century architecture limit my buyer pool?
It focuses your buyer pool rather than limits it. The buyers who target Sands East are typically design conscious and specifically seeking this product type. They are informed, deliberate, and willing to pay for what they want. Your marketing should speak directly to them.
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Are there rental restrictions?
Rental policies are governed by each community’s HOA. Review your specific association’s CC&Rs for current rental restrictions including minimum lease terms and short term rental policies. This is a frequent buyer question and should be addressed proactively.
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What renovation approach maximizes value?
Renovations that complement and highlight the mid century architecture consistently outperform those that fight it. Clean lines, natural materials, and modern systems within the original structural character produce the strongest buyer response and the highest price per square foot.
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How does Sands East compete against single family homes?
At the upper end of the Sands East price range, you compete directly against single family homes in Scottsdale Estates and Park Scottsdale. Your listing must clearly articulate what Sands East offers that those alternatives do not: construction quality, architectural character, community amenities, and lower maintenance lifestyle.
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